How to sell on Facebook, Instagram, Pinterest or Twitter from your website? How to best use social media in India to sell your products? Read and find out!
Selling on Facebook, Instagram, Twitter, Pinterest, Snapchat or LinkedIn can help you grow your audience and your business.
Facebook is a place where you can let your followers purchase directly from your Facebook page, Instagram is a place where you can let the online shoppers discover, shop, and purchase your products from your daily posts and stories, Facebook Messenger helps you create an immediate customer experience, Twitter helps you connect with your customers instantly, and etc.
The end goal is to be where your customers already are and we all know that today everyone is on social media.
In this article, we will discuss 4 ways you can use social media platforms in India to sell your products:
1. Match your strategy to your audience: Not every social network is the right fit. Choose your platform accordingly and start listening for various problems you can solve, answer questions, and share helpful advice. The first step is earning trust. Your customers in India can’t purchase your products if they don’t trust your brand. Earn their trust and you will see your sales grow in no time.
2. Create the right content: The more engaging and original the content is, the better for you and your business. Depending on who your customer us, you will have to decide how frequently to post. The goal is to engage with your customers and have conversations. Keep in mind that too little or too much can be destructive to your business.
3. Focus on building your network: You need to search for relevant social websites to discover people who are talking about your type of business, your industry, and etc. Start responding to questions, retweet them, share something they may find intriguing. By being closer to your potential customers and their conversations, you can add value to their network and build your own group of buyers.
4. Bring them to your store: The best way to sell on social media is to run an online store supported by an ecommerce platform like Shopify, for example. You can connect your Shopify store to social media platforms and sell directly on Facebook, Facebook Messenger, Instagram, and more. Once you connect with potential customers, connect them to your business and bring them to your store. Allow them to enjoy your product offering.
Follow these 4 steps and you will have fulfilled customers and increased sales!